IBI Magazine

Topic

Marketing

A diverse group of casual league bowlers high-five after a strike during league night.

A Solution To A Major League Problem

New League Campaign Uses Innovative Technology To Deliver Nontraditional Bowlers

A happy family records a video testimonial on a smartphone at a bowling center.

Testimonials Are Powerful Marketing Tools

Get ‘em, Use ‘em

Teen student bowlers compete under dramatic spotlights at a youth all-star bowling tournament.

Creating Bonus Business with Andy Vasko

December is the perfect month to offer a variety of tournaments or special events. Kids of all ages are on winter...

Marketer's desk with draft notes, laptop and a megaphone rising from the page, symbolizing persuasive messaging.

Making Your Marketing Messages More Productive

7 Elements to Boost Response

A bowling center staff member hands a smiling guest a receipt with a return-visit coupon at the front desk.

Bring ‘Em Back for More

Selling Bowling | Methods, Strategies, And Techniques To Book More Business

Bowling center manager reviews a lane schedule on a clipboard beside empty lanes on a quiet afternoon.

Filling Holes Starts with a Chart

Ringing The Register | Creating Bonus Business with Andy Vasko

Illustration of a three-step path linking an audience target, a message bubble and a megaphone.

The Marketing Process

Marketing Basics With Bruce Davis | Lessons To Remember

Illustration of three rising steps topped with growing plants, representing ways to grow a business.

Growing Your Business

Marketing Basics With Bruce Davis | Lessons To Remember

College-age friends pose for a group selfie at a neon-lit bowling lane during a student night out.

Reeling In Groups Of Gen Zers

What makes these young consumers different than older ones? A lot!

A friendly group of adult bowlers laughing and high-fiving in the seating area of a busy bowling center.

Socializing Your Way To Profits

Selling Bowling | Methods, Strategies, And Techniques To Book More Business