IBI Magazine

Topic

Revenue & Pricing

No Fees, No Pressure, Big Results

When youth participation at Heritage Lanes in Red Deer, Alberta, Canada, slipped to just 35 kids after the pandemic, proprietor Shelby...

Summer that Sells

Summer brings the biggest demand shift of the year for bowling and other location-based entertainment centers. Kids are out of school,...

Why Some Centers Sell and Others Sit

I get this question all the time: why do some centers sell quickly, while others sit on the market for months,...

What High Performing Arcades Get Right

Operating a high-performing arcade is a constant balancing act. Game mix, pricing, layout, rotation, and prize strategy all have to work...

Events that Drive Revenue

A lot of centers launch programs with good intentions and very little momentum. They put up social posts, send an email...

How High-Performing Arcades Keep Winning

Getting the game mix right is where strong arcades start, but what happens next is what drives performance. In Part 2...

Brunch spread of chicken and waffles, a breakfast skillet, avocado toast, fruit, a bloody mary and mimosas in a bowling center lounge

Mornings That Make Money

How Brunch Is Filling Centers Earlier

Bowling-themed party plates, cups, napkins and goody bags arranged on a bright lime green background.

How to Boost Birthday Party Profits with Smart Add-Ons and Upsells

Running a successful birthday party program isn’t just about offering a room and cake—it’s about creating a memorable experience while increasing...

Adult friends playing darts, shuffleboard and bowling with shared plates and drinks in a stylish venue.

Level Up Your Venue: The Power of Competitive Socializing

In today’s competitive F&B landscape, offering more than just great food and drinks is essential. Competitive socializing, a trend that’s rapidly...

Three action scenes side by side: bowling pins scattering, an axe hitting a target and a golf swing.

Roll.Hit.Throw.Reinvent.

Three Oregon Businesses Work Together to Make a New Kind of League

An outgoing bowler chats with open-play guests at their lane and hands them a league sign-up sheet.

Socializing Your Way to Profits

A few years back an operator of a chain of well-run, up-to-date, and busy centers called me with a dynamite suggestion....

Crowd of young adults cheers at a high-energy bowling party with club lighting and a DJ booth.

Defying The Trend

UBA Bowlers Drive Revenue & Fresh Crowds