IBI connects your brand with an engaged audience of decision-makers throughout the bowling and entertainment industry.
Connect with decision-makers at bowling and entertainment centers across the U.S. and Canada. From print and digital advertising to targeted email, sponsored content, and creative campaign support, IBI helps you build visibility and reach the people who matter to your business.
86% of surveyed readers read IBI in print, including 60% who read the print edition exclusively.
74% of surveyed readers read at least three of the four most recent issues studied.
Average pass-along readership.
Each issue is shared with an average of 2.3 other industry professionals.
95% of surveyed readers reported taking at least one purchasing-related action during the previous year as a result of advertising or editorial in IBI.
Source: Baxter Research Center, IBI Reader Study, June 2024.
Launch something new. Build brand awareness. Generate leads. Tell a customer success story. Stay visible throughout the year. Strengthen your campaign.
Tell us the goal. We’ll help you put together the right mix to get there.
Put your brand inside IBI’s monthly magazine and in front of an audience actively looking for ideas, products and resources for their businesses.
Reach readers through IBI’s popular monthly newsletter with sponsorship and sponsored-video opportunities.
Put your message directly in readers’ inboxes with a dedicated email campaign focused on your company, product or offer.
Show, don’t just tell. IBI’s custom-written Success Stories share real operators’ experiences, showing how products and services are being used, what’s working, and the results they’re seeing.
Keep your company visible when operators are actively looking for industry products, services and partners.
Maintain an ongoing presence where IBI readers come for industry news, business information, ideas and resources.
Need another set of eyes, or an extra set of hands? IBI can help with ad reviews, marketing materials, content creation and other creative or consulting support to strengthen your campaign.
We read Bowling Industry to stay up-to-date and in tune with new products for our centers. We want to keep our centers fresh, and a lot of the purchases made this year and past years were seen in the publication.
Tell us what you’re promoting, who you want to reach and what you want to accomplish. We’ll help you build an IBI plan that fits your goals and budget.
Pick a time that works for you and talk with Stephanie or Natalie directly. Most meetings take about 20 minutes.
Stephanie Davis, Publisher & Editor
[email protected]
Natalie Davis-Fernandez, Associate Publisher
[email protected]
Enjoy free access to IBI’s digital magazine, the monthly Cocktail Hour Report, industry news, and special updates.