IBI Magazine

Advertise with IBI

Reach the People Making the Decisions.

IBI connects your brand with an engaged audience of decision-makers throughout the bowling and entertainment industry.

Connect with decision-makers at bowling and entertainment centers across the U.S. and Canada. From print and digital advertising to targeted email, sponsored content, and creative campaign support, IBI helps you build visibility and reach the people who matter to your business.

An audience that pays attention

86%
Read IBI in print

86% of surveyed readers read IBI in print, including 60% who read the print edition exclusively.

74%
Read 3 of 4 issues

74% of surveyed readers read at least three of the four most recent issues studied.

2.3
Other professionals

Average pass-along readership.

Each issue is shared with an average of 2.3 other industry professionals.

95%
Took action

95% of surveyed readers reported taking at least one purchasing-related action during the previous year as a result of advertising or editorial in IBI.

Source: Baxter Research Center, IBI Reader Study, June 2024.

What do you want to accomplish?

Launch something new. Build brand awareness. Generate leads. Tell a customer success story. Stay visible throughout the year. Strengthen your campaign.

Tell us the goal. We’ll help you put together the right mix to get there.

Ways to reach IBI readers

Print + Digital Magazine

Put your brand inside IBI’s monthly magazine and in front of an audience actively looking for ideas, products and resources for their businesses.

Cocktail Hour Report

Reach readers through IBI’s popular monthly newsletter with sponsorship and sponsored-video opportunities.

Dedicated Email

Put your message directly in readers’ inboxes with a dedicated email campaign focused on your company, product or offer.

Success Stories

Show, don’t just tell. IBI’s custom-written Success Stories share real operators’ experiences, showing how products and services are being used, what’s working, and the results they’re seeing.

Preferred Vendors

Keep your company visible when operators are actively looking for industry products, services and partners.

Website

Maintain an ongoing presence where IBI readers come for industry news, business information, ideas and resources.

Creative + Campaign Support

Need another set of eyes, or an extra set of hands? IBI can help with ad reviews, marketing materials, content creation and other creative or consulting support to strengthen your campaign.

“

We read Bowling Industry to stay up-to-date and in tune with new products for our centers. We want to keep our centers fresh, and a lot of the purchases made this year and past years were seen in the publication.

IBI Reader, Baxter Research Study
Not sure where to start?

That’s what we’re here for.

Tell us what you’re promoting, who you want to reach and what you want to accomplish. We’ll help you build an IBI plan that fits your goals and budget.

Pick a time that works for you and talk with Stephanie or Natalie directly. Most meetings take about 20 minutes.

Stephanie Davis, Publisher & Editor
[email protected]

Natalie Davis-Fernandez, Associate Publisher
[email protected]

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