IBI Magazine

Topic

Marketing

Video preview: Why People Buy

Why People Buy

Click below to watch this 4 Minute Marketing Drill with Bruce Davis and Andy Vasko of Bowling Business Builders International

Referral System Helps Build New, Adult League Bowlers

Referral System Helps Build New, Adult League Bowlers

It is well documented that in this post-Covid environment there has been a strong movement for people to get out and...

A family laughs while playing an oversized, brightly lit arcade game on an entertainment center floor.

Marketing Games as “Attractions” at Your Family Entertainment Center

Now is the perfect time to be in the Family Entertainment Center (FEC) business and, more specifically, the game room business. Years of...

3D illustration of a glossy hashtag symbol rising from a smartphone surrounded by social media icons.

When, Where and How to Use Hashtags on Social Media

Hashtags are so ubiquitous these days that some of them — think  #blessed or #MondayMotivation — have become memes in their own right. You probably...

Friends in their late forties and fifties high-five and laugh during a night out bowling.

Generation X

These consumers have time and money to spend but may be waiting for your invitation.

Plant-based dishes, a digital menu tablet and a small robotic serving arm illustrating foodservice trends.

11 Trends to Watch in 2022

2022 is already proving to be a year of lightning-fast change. So what does it hold in store for the food...

A healthy salad beside a light, low-calorie cocktail.

Lighten Up!

Menu Strategies to Promote Healthy Foods and Skinny Drinks

Illustration of a small hinge opening a big door as coupons and gift boxes float toward happy customers.

Little Hinges Swing Big Doors

Coupons And Premiums Boost Offers To Produce To The Max

Smartphone showing customer review cards and floating gold star ratings on a soft gradient background.

Managing Reviews is Critical

93% of Consumers Read Online Reviews Before Visiting a Business

Illustration of a megaphone projecting a shield-shaped guarantee badge with a checkmark.

Boosting Your Marketing Messages

Remove The Fear Barrier With A Guarantee

Three vintage car tailfins with chrome taillights side by side, each more elaborate, suggesting good, better, best.

Good, Better, Best – What I Learned About Marketing From General Motors

In graduate school, I took a course called “Modern American Companies,” which examined how companies evolved. One case study that I...

A commercial insurance policy and highlighted exclusions page on a bowling center office desk.

Why Isn’t it All Covered?!

Insurance is something we love to hate. But in the back of our minds (even mine!) we know we need insurance...