Consistently predicting the intersection of technology, consumer, and business trends, Bob Cooney is widely considered the world's foremost expert on location-based virtual reality. He is the author of the book Real Money from Virtual Reality and writes for various publications on immersive entertainment trends.
An eight-time entrepreneur, Bob helps business leaders identify emerging market opportunities in location-based entertainment. Bob founded Laser Storm, the first successful laser tag company, and has been an early executive team member in some of the most successful VR companies over the last 30 years. He also helps guide attraction and content strategy for some of the leading entertainment operators around the globe. Learn more at