The masking unit plays an important role of being the largest focal point in any bowling center and are ideal for showcasing high-definition video, high-resolution graphics and advertising. Video masking development has progressed into high-resolution video walls establishing the WOW factor and a unique viewing experience for customers.
Digital content for these walls can include static graphics, pictures, videos, league information, sporting events, music videos, television, movies, and advertisements. These highly viewed video walls are easily used for league and open play bowling with state-of-the-art messaging, entertainment, and advertising.
There are several types of video masking units available today. These include motorized, fixed projection screens and direct-view LED screens. Popular screen sizes are a lane pair and a four-lane screen, with the ability to customize each screen to fit every location.
Motorized screens can be integrated in a contiguous fashion for any number of lanes and are generally used with traditional masking units. Fixed projection screens replace traditional masking units with sizes ranging from a single lane pair up. Direct view LED screens use bright LED panels to produce the highest resolution video. There are several advantages for direct-view LED screens compared to fixed projection screens. Advantages of these screens include high brightness in any lighting environment, dynamic window video processing, large images fitted to the entire screen, less maintenance, long LED life, and high contrast. The overall cost of an LED screen is higher than projection, but as its popularity increases, costs for LED screens have decreased.
The only size limitation for all types of screens is from the lowest point of the ceiling measured at the masking unit. The 16:9 aspect ratio of high-definition video needs to be maintained throughout the video images. When selecting the right sized screen, it’s important to maximize the viewing area and minimize the screen borders. This should be designed by a well-seasoned video professional.
The masking unit takes advantage of the best location in the center to showcase video content and advertising, producing a great return on investment for operators with repeat business and advertising revenue.
Michael Bovino is CEO of DFX; for more information, contact [email protected] or 800-555-5280.