IBI Magazine

Fred Kaplowitz
Contributing Writer

Fred Kaplowitz

Marketing is in Fred Kaplowitz’s DNA. He loves to solve problems, and he meets challenges head-on. He has successfully produced results for hundreds of clients. He is a husband, father, consultant, coach, teacher, motivator, copywriter, and a speaker. He has been a friend and contributor to IBI for the past 25 years.

2 articles in IBI|kaploegroup.com|fredkaplowitz@gmail.com|516-359-4874
Articles
Close-up of hands holding a smartphone reading a text message notification.

13 Facts About Texting That Can Help Your Business

It’s no surprise that texting is a valuable tool in your marketing arsenal, but to let you know how important it...

Three vintage car tailfins with chrome taillights side by side, each more elaborate, suggesting good, better, best.

Good, Better, Best – What I Learned About Marketing From General Motors

In graduate school, I took a course called “Modern American Companies,” which examined how companies evolved. One case study that I...