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Turn Slow Nights into Revenue Drivers with Pub Games

Marketing
March 03, 2025
Profile picture for user Orange Door Music
By Orange Door Music
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Every bar operator knows the stress of slow nights when foot traffic is low, but the costs of keeping the lights on and staff on hand remain the same. The solution? Pub games. Hosting interactive events like trivia and music bingo is an affordable and effective way to boost traffic and revenue, even on traditionally quiet nights.

Pub games don’t just fill seats—they create a unique, memorable experience that keeps customers coming back for more. Here’s how you can use pub games to transform low-traffic nights into your busiest evenings of the week.

Why Pub Games Work

Pub games are more than entertainment; they’re strategic tools for increasing revenue. Here’s why they’re so effective:

  • Consistent Traffic: Hosting weekly events like trivia or music bingo builds a loyal following. Once your event gains traction, customers will return each week to compete and enjoy the atmosphere.

  • High Participation Rates: Music bingo is particularly popular because it doesn’t rely on trivia knowledge. It’s easy-to-play format appeals to a wider audience, creating a higher opt-in rate and more engagement.

  • Increased Sales: These events keep customers in your bar longer, increasing food and drink purchases. Competitive energy often drives additional rounds of snacks and beverages as patrons celebrate their wins.

How to Make Pub Games Successful

  1. Choose the Right Night
    Target low-traffic nights, such as Mondays or Tuesdays, to create a consistent event that builds momentum over time.

  2. Promote the Event
    Use social media, table tents, and posters to advertise your game night. Create excitement by highlighting prizes or drink specials tied to the event.

  3. Offer Affordable Prizes
    Prizes like gift certificates or free menu items encourage participation while driving return visits. These small investments can lead to significant long-term gains.

  4. Leverage Your Existing Equipment
    Providers like Orange Door offer games that run on your bar’s TVs, keeping setup costs minimal. Hosting the event yourself also reduces overhead and increases profitability.

  5. Enhance the Experience
    Pair your games with themed food and drink specials, such as a discounted beer bucket during trivia or "bingo bites" platters. These tie-ins boost sales while adding to the fun.

 

The Bottom Line

Pub games are more than just a way to fill seats; they’re a strategy for turning slow nights into profitable ones. By providing an engaging, social experience, you’ll attract new customers, keep them coming back, and boost your bottom line.

Start planning your first game night today and watch your bar transform into a go-to destination—even on the quietest evenings. 

For more information on how we can help your slow nights, contact our team at Orange Door https://www.orangedoormusic.com.

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