Boost Your Business in Tough Times: Unlock the Power of Targeted Digital Marketing

There is a lot of uncertainty today, with many consumers feeling the pinch of higher prices for everything. 

While no one can predict the future of the economy, it is safe to assume that this uncertainty is not good for discretionary spending.

Add in the rising costs of doing business in this environment, and cutting your way to grow profits is impossible. 

The best cure for a slowing economy is to drive more traffic through your doors.

The most cost-effective way to drive traffic is using the terrific targeting tools on Facebook & Instagram to reach exactly the audience you want. You can use these tools to target:

• People who already like bowling(hot prospects!)
• Adults prior to their birthday- because they have birthdays too, and they drink more than kids do!  😊
• Seniors to help fill your daytime hours
• People who like league bowling to grow your leagues
• People who like pizza (if you have a great pizza)
• Arcade game lovers to push more arcade traffic
• Laser Tag, Mini-golf, Escape rooms, Sports Bars – each of these can be targeted
• Website traffic – installing a Facebook pixel on your website allows you to track website visitors and then serve them reminder ads. This is a great way to stay top of mind with people who already know who and where you are!  👍

This type of targeting ensures your marketing dollars are spent on the exact audience you want to reach. We have seen great results from a monthly budget of less than $500. In some markets, you can make a difference on half that.

It does require some training on the ever-changing Meta advertising platform, so make sure you have someone on your team well versed in this. If not, outsource this task, ensuring they have both digital marketing expertise and some bowling knowledge. 

You can find more information on how our team at eBowl.biz delivers these tools by going to www.TargetedBowlingMarketing.com