How Modern Arcades Are Mixing Games and Attractions

When is a game no longer “just a game”? Is it when players break a sweat mid-session, or when a group of teens gathers around to film a dance battle for TikTok?

The line between traditional arcade games and larger-scale attractions is fuzzier than ever—and that’s not a bad thing. In fact, understanding and embracing this shift is crucial to running a modern, profitable arcade or Family Entertainment Center (FEC).

Whether you’re working with 2,000 square feet or 25,000, how you balance attractions, games, and everything in between directly impacts guest engagement, revenue, and operational flow.

Let’s break it down.

THE CLASSIC ARCADE SETUP: GAMES VS. ATTRACTIONS

Traditionally, we’ve categorized arcade offerings into two camps:

ARCADE GAMES

• - Quick play sessions (30 seconds to 3 minutes)
• - Skill, luck, or timing based
• - Common types: redemption, crane, racing, sports, pinball
• - Ideal for spontaneous play and repeat visits
• - Price-to-play: Low to Low-Medium

ATTRACTIONS

• - Large, immersive experiences (think 5–15 minutes)
• - Group-friendly and high-impact
• - Common types: bowling, laser tag, VR arenas, bumper cars, inflatables
• - Often the centerpiece of parties and events
• - Price-to-play: Medium-High

Think of games as your snacks and small plates—easy to consume, addictive, and highly repeatable. Attractions? Those are your main course—big-ticket experiences that guests plan their visit around.

ENTER THE HYBRID: GAME-TRACTIONS

In recent years, we’ve seen a surge in arcade games that behave more like attractions. These are high-impact, physically engaging, and often social experiences—without the need for extra staffing, waivers, or operational complexity.

We call them Game-Tractions: arcade titles that offer attraction-like value in a traditional arcade footprint.

LET’S TALK ABOUT DANCE GAMES

Games like StepManiaX, aren’t just fun—they’re a spectacle. They turn players into performers and spectators into fans. These games:

• - Drive social energy (crowds naturally gather)
• - Attract repeat players and loyal communities
• - Fit into competitive programming and events
• - Appeal across generations, from Gen Z dancers to millennial nostalgia seekers
• - Price-to-play: Low-Medium to Medium

In several of our partner locations, dance games consistently rank among the highest revenue generators—especially when placed in high-visibility areas.

And beyond the numbers? They create moments—those “wow” experiences that linger long after the credits roll.

MORE EXAMPLES OF GAME-TRACTIONS

Other notable examples that blur the line:

• - Immersive drivers (like motion seat racing cabinets)
• - VR kiosks with unattended ride-style gameplay
• - 4-player shooters with giant screens and story-driven action
• - Card-based collector games that extend play beyond the machine
• - Boxers that attract competitive showdowns

These titles typically offer:

• - Longer engagement
• - Higher perceived value
• - Elevated social interaction
• - Premium cabinet design and motion elements
• - Price-to-play: Low-Medium to Medium-High

They’re not “just another game.” They’re visual anchors that fuel foot traffic and sharing—both in-person and on social media.

SO, WHY SHOULD OPERATORS CARE?

Because understanding these distinctions—and intentionally mixing the right types of experiences—can transform your business.

DANCE GAMES AND GAME-TRACTIONS BRING THE ENERGY

They’re kinetic, communal, and compelling. Placed strategically, they pull guests deeper into your space and encourage longer stays.

FLEXIBLE PROGRAMMING = BETTER ENGAGEMENT

You can host dance tournaments, leaderboard challenges, or timed competitions that turn standard arcade gameplay into recurring events.

HIGH VALUE, LOW COMPLEXITY

Game-tractions give you attraction-style appeal without the staffing, maintenance, and space requirements of a full-blown ride or arena.

REVENUE SHARE FRIENDLY

With the right partner (like Player One Amusement Group), you can access these high-performance titles under revenue-sharing agreements—limiting your capital risk while maximizing guest impact.

THE BREAKDOWN: SIDE-BY-SIDE

SO, WHAT’S THE RIGHT MIX?

That depends on your market, space, and business model. There’s no perfect formula—but we recommend:

• - Using attractions to drive foot traffic
• - Using arcade games to drive frequency
• - And using game-tractions to drive momentum and buzz

The best operators analyze data regularly, rotate games quarterly, and stay flexible. What works in a downtown entertainment district might flop in a suburban mall—and vice versa.

It’s not just about having great equipment. It’s about creating the right experience for your audience.

YOU’RE NOT JUST COMPETING WITH OTHER ARCADES

You're competing with everything else that eats up people’s time—home consoles, TikTok, Netflix, and dining experiences.

What can’t be replaced? The joy of dancing next to your best friend, the adrenaline of a giant VR boss battle, or the shared laughter from a first-time player flailing through a rhythm game.

Those are the moments that stick.