Operations

Cut Costs Without Negatively Impacting Customer Experience

Betson Enterprises — Mon, 03 Mar 2025 17:00:00 +0000

Cut Costs Without Negatively Impacting Customer Experience Betson Enterprises Mon, 03/03/2025 - 12:00

We are all looking for ways to cut or reduce expenses without losing revenue or impacting the customer experience. Increasing your bottom line is pretty simple, yet not always easy. You either have to increase revenue or cut expenses. Here are a few ideas…

Spend More to Save

I know this goes against instincts, but it is often very effective. I was watching a Bar Rescue show the other day, and the host showed a company that was using 1.75-liter bottles because they were about 20% cheaper than the actual cost. He showed that because of the size and inconsistency of the pour, they were over-pouring by about 30%, so they were losing 10% by purchasing the cheaper products. This is the same in our industry in many places, including labor. Some employees will cost you 20% more but will be 40% more efficient. This is a savings that is hard to see without evaluating all of your expenses.

Don’t always look for the cheapest product or service; look for the most effective and efficient product that either makes you more money or saves you more money. Look at the value versus the cost. And don’t forget that time also has a cost to it. Value YOUR time as well as company time. Something that took me several years to figure out was running a business just because I could do some things, but that didn’t mean that I should be doing that. It’s way too easy to find yourself working in your business instead of on your business.

External Audit

Again, this is spending money you may feel you don’t have, but it can save you more money than it actually costs you. An outside source that will come in and look at your business with a fresh set of eyes will see many things that you don’t even see anymore. You are too close to your business to be able to focus on some of the little things that will make or save you money.

I recommend budgeting for this and having an audit conducted on an annual or bi-annual basis. Much like a good accountant, an audit from an outside source can be valuable and worth more than it costs. I have seen examples where, before implementing this program, the numbers were pretty flat. After the audit, I saw upward trends at double-digit increases.

Renegotiate Your Contracts

This means shopping around and ensuring you get the best deal. Once you shop around, either go with the better deal or ask your current vendor to offer you a better deal. You should be doing this across the board. You will find many savings here—food vendors, beverage vendors, merchant service processors, utilities, insurance, and rent. If you are not good at negotiating, hire someone to do this.

Again, consider the value over the cost. I’m not saying you should always buy the cheapest thing, but it can never hurt to ask your vendors if they can sharpen their pencils.

Barter/Trade

You can do this when negotiating with your vendors, advertising, or anyone else who wants your money. You have a product/service that people want. Many areas even have a barter network. This is a great source. Use your barter network for advertising, printing, and even prizes for your staff incentive programs.

Labor Costs

Labor is a significant expense for any center, but we are afraid to cut it here because we don’t want a negative impact on the customer. As I mentioned before, cutting labor isn’t always the answer. You need the most efficient, adequate staff possible, which may mean spending more to save more. Training your staff is an expense that will save you money. This will ensure your staff is effective and productive when cutting costs. This is something you should be spending money on.

Reduce Turnover

Turnover is a costly expense. Most HR consulting firms estimate that it costs $3,500-$4,500 to replace an hourly employee. That is a significant number. To reduce turnover, you need systems to keep your good staff happy. For each employee, what will make them happy in their job may be very different, and it’s your job to figure out what that is. Having good incentive programs and a good work culture are essential. Little things like breaks and music at work play into a fun work culture that will lead to higher employee satisfaction and lower turnover. Some of the things that polls have shown are most important to employee satisfaction are

Enjoying what they are doing
A good work/life balance
Feeling connected to the organization
Feeling like they are making a difference
Rewards/Recognition
A Positive Work Environment

You will notice that more money should be added to that list. That’s not as important to today’s workforce as it used to be. While fair compensation is crucial for employees, it’s clear that even the fattest paycheck won’t detoxify a workplace plagued by toxicity and a bad vibe.

Create a Budget

This isn’t Congress! In real life, we must create a budget, follow it, and evaluate it. As scary and boring as this may seem, you can find lots of savings by doing this. It can be more fun if you make it a personal challenge to save money. Like a Where’s Waldo of your financials…can you find places to save money?

Look for Losses

I know this seems basic, but money is walking out your door because of your processes or lack thereof. Your annual external audit should find these. Embrace technology to help create processes that will save you money. Implement an inventory control system that includes weekly inventory. If you wait and only do a monthly inventory, it’s too late by the time you catch losses, and you may have lost a lot.

I remember a seminar where someone said, “If you don’t think your staff is stealing from you, you are ignorant.” As you read this, you see that someone is stealing from you. Maybe it’s not an item they are stealing, but rather stealing time by standing around while on the clock. Perhaps it’s using the wrong portions in the kitchen. Maybe it’s not even intentional. It’s hard to catch these things unless you have the proper processes. The right process will not only help catch these things but also help prevent them.

Incentivize Your Supervisors

This is a great way to have extra eyes on your side. It’s like bribery, but incentivize sounds like a better word. Set labor goals for your floor supervisors and reward them if they meet or exceed the goal. It’s only human nature to think, “What’s in it for me?” As a floor supervisor, the more staff they have, the less work everyone has to do. When you are slow, the supervisor needs an incentive to send extra staff home and save you on labor. You can also do this with theft. Offer your staff a reward if they the company money via theft or anything else.

Ask Your Staff and Vendors

Often, staff and vendors know of ways you can save money. All you have to do is ASK! Yep, that’s right, step down off the boss pedestal, humble yourself, admit that some 18-year-old may have some knowledge or ideas that you don’t, and ask for help. Life experiences haven’t yet corrupted young people, and they may have ideas and suggestions you haven’t considered. They have an easier time thinking outside the box than many older people believe inside. Be open to these ideas (as hair-brained as they may seem) and try new things. It’ll be fun. Also, vendors have many other clients and may have solutions they have seen work elsewhere, which can help you learn from others’ mistakes.

Replace the Bottom 10%

If you could take the bottom 10% of your games and get games that produce results like the top 10%, you would be happy, right? So do this. Do this with everything: menu items, arcade games, attractions, and even staff. The bottom 10% is dragging you down. Help the bottom 10% find a different home that is not YOUR business.

Plan to Invest in Your Future

Pick your head up from the daily operations, grind, and look into your crystal ball. What will your place look like in 5 years? This business is ever-changing, and our customer base is so connected with technology and a short attention span that you must keep re-inventing and growing, or you will be left behind. Don’t wait until you look around and realize that you are left behind with current technology and customers view your place as dated or old—plan to be on the cutting edge or at least close to it.

Planning will save you a lot of money in the long run. If you plan to maintain your car by changing the oil, you will be less likely to blow up your engine and need a costly repair. Plan to keep your center and plan to improve it, and you will be less likely to spend money chasing problems.

In conclusion, navigating the maze of business expenses requires creativity, strategy, and an eye for efficiency. Whether optimizing your purchasing decisions, seeking external perspectives through audits, renegotiating contracts, embracing the power of bartering, investing in staff training, fostering a positive work environment, or staying vigilant against losses, every step toward financial stability is a step toward sustainable growth. Remember, it’s not just about slashing costs; it’s about making intelligent investments while ensuring every dollar spent contributes to the success of your business.

By implementing these practical tips and having a mindset of continual improvement, you’ll not only streamline operations but also lay a solid foundation for long-term prosperity in an ever-evolving business landscape.

Operations

Creating “A Moment” for Prize Redemption

Redemption Plus — Thu, 02 Jan 2025 17:00:00 +0000

Creating “A Moment” for Prize Redemption Redemption Plus Thu, 01/02/2025 - 12:00

Basic merchandising is the foundation that all redemption rooms need to seamlessly operate, but by incorporating elements of surprise and spectacle, you can captivate players and ignite their imagination.

Making merchandising “pop” requires a touch of flair and finesse that can seem intimidating but with these few tips and tricks, you can take your room from ordinary to extraordinary.

What exactly is a “moment?”

Redemption rooms can be a sensory overload where myriad prizes compete for attention. The challenge lies in capturing and retaining the gaze of the customer which is where the magic of creative moments come to play. Group related items that share a common theme, IP, or even color to make an impact. Moments can transform basic merchandising into captivating experiences resulting in sales.

Now, let’s apply these principles and see how we can make redemption space stand out beyond basic merchandising.

Above All / Grid Wall

“Above All” displays provide an opportunity to highlight large and high-end prizes. Use these hard-to-reach areas as “One to Show, One to Go” areas, where once redeemed you would pull from the backroom instead of the display. This ensures the display stays intact, preventing any empty spaces. These above all spaces also serve as a chance to highlight how the prizes operate.

For example, one of our clients had a Starbursts candy plush that included mini-Starbursts inside, but one could easily miss this detail. To call attention to the fun functionality of the item, we created a moment with the mini Starbursts merchandised alongside the plush.

Suggested Above All merchandise:

Kayaks, tents
Plush families
Plush on swing sets
Bikes, skateboards
Gaming systems
Showcase additional parts of items like the above-mentioned (Starbursts plush, playing cards
Reference pop culture. You can also have fun referencing pop culture by recreating the swinging ball scene in Mylie Cyrus’ Wrecking Ball’ video or recreating a scene featuring the mischievous Among Us characters.)
Custom Products - Investing in custom products is a strategic move for companies looking to build brand awareness and foster customer loyalty. Custom merchandise acts as walking advertisements, so when young customers run around with a logo knobby ball in their hands, they essentially become brand ambassadors, increasing brand visibility. Check out our custom products selection here.
Merchandising Custom Products
Display Cases:
Continue to group by category but also incorporate non-branded products to add a playful vibe and create a seamless transition from redemption prizes to branded products.
Don’t worry if your custom products selection is small, you can still create a fun look by displaying keychains on a mug tree and hanging lanyards on command hook.s
Table Layout:
You can also opt for a table layout that elevates your offerings by utilizing specialty fixtures such as bust forms, t-shirt display frames, and acrylic risers.
Walls:
Theme hard and soft goods together in their own categories to mimic a retail experience.
Use clean lines, focal points, and double facings when needed.
Keep walls clean and drinkware free of dust, no one wants to redeem dusty houseware goods
Specialty Fixtures:
Specialty fixtures add depth to displays and showcase attributes of the merchandise that could be overlooked. Most are easily found online at low prices but offer a high-value experience. Items such as multi-level risers, plush holders, skateboard stands, playing card holders, and more create a curated and inspirational space for your gamers to inspire to earn more tickets
Remote Displays
Remote displays serve as beacons, guiding players through their journey and enticing them with the promise of coveted treasures. Whether it’s screens showcasing upcoming rewards, a pedal display case featuring trendy, high-end items, or various wall wedge display cases featuring the latest plush, these strategically placed items fuel your players’ quest for victory.
Fixtures to invest in:
Pedestal Display Case:
https://www.shoppopdisplays.com/P_PED-WOODL-MW-RAISED-L/white-laminate-lighted-pedestal-display-case-with-acrylic-cover.html?variant_id=121233&vt-k=&vt-mt=&gad=1&gclid=CjwKCAjwvdajBhBEEiwAeMh1U0ikyIaB-ubrNzyONCKzlS5J9SYgbRlE59t0jhmjizEi_yQ-JTJA0hoCWJoQAvD_BwE
Wall Wedge Display Case:
https://www.displays2go.com/P-37165/Wedge-Pedestal-Museum-Wall-Display-Tapered-MDF-Base?gclid=CjwKCAjwvdajBhBEEiwAeMh1Uyj0Ngga1qGBIVuq5eYtT3C3uuWqBuJZmQAPI_na-BKmHlo0TGJWQxoCghIQAvD_BwE
Showcase:
https://www.displays2go.com/M-1575/Tower-Display-Frameless-Glass-Design-Assembly-Required?variantId=19162
In conclusion, basic merchandising forms the essential groundwork for the seamless operation of redemption rooms. However, by infusing elements of surprise and spectacle, you can truly captivate players and elevate their experience. Creative moments play a pivotal role in transforming ordinary merchandising into captivating encounters that drive sales.
By implementing the principles outlined above, your redemption room can transcend basic setups and stand out as an extraordinary destination. These strategies not only enhance customer engagement but also boost brand visibility, fostering loyalty and setting your establishment apart in the competitive market of redemption rooms.

Operations

Maximizing Your Redemption Business: Insights from Industry Experts on Cranes and Merchandisers

Redemption Plus — Thu, 31 Oct 2024 16:00:00 +0000

Maximizing Your Redemption Business: Insights from Industry Experts on Cranes and Merchandisers Redemption Plus Thu, 10/31/2024 - 12:00

Maximizing your redemption business goes beyond just focusing on the redemption center itself. Cranes and other merchandising games play a significant role in your business's success. Megan Burtch, a merchandising expert from Redemption Plus, sits down with other industry experts to discuss creative and modern strategies for keeping these games popular and ensuring customers return to your center.Click below to watch the interview, which covers topics like theming, pricing strategies, performance tracking, and more!

Operations

The Art of Arcade Success: The Essential Mix of Coin Pusher Games

LAI Games — Thu, 01 Aug 2024 16:00:00 +0000

The Art of Arcade Success: The Essential Mix of Coin Pusher Games LAI Games Thu, 08/01/2024 - 12:00

In the world of arcade gaming, coin pushers stand out as a cornerstone of the entertainment experience. These machines not only offer a timeless appeal but also present arcade owners with a lucrative revenue stream. However, the key to unlocking their full potential lies in curating a diverse and engaging selection. Here are some reasons why an attractive mix of pushers is so important.

High Earning Potential

One cannot overlook the high earning potential of coin pusher games. These machines are not just games; they're investments. Coin pushers possess high earning potential in arcades due to their unique blend of simplicity, addictiveness, and visual appeal. The straightforward yet engaging gameplay, where players drop coins in an attempt to push more coins or prizes off a moving platform, creates a compelling loop of anticipation and reward. This simplicity encourages repeat plays, as the cost of entry is typically low, but the potential for reward, whether in the form of more coins, tickets, or physical prizes, feels within reach. Moreover, the visual and auditory feedback from the machines, with flashing lights and the sound of falling coins, not only attracts attention but also stimulates the senses, creating a positive reinforcement loop that encourages players to continue investing time and money.

Popularity Among Players

The appeal of coin pusher games is universal, resonating with a wide demographic. From young children mesmerized by the cascade of falling coins to adults nostalgic for a piece of their childhood, these games have a unique way of pulling people in. These machines require minimal instruction for new players, making them accessible to a wide audience, including families, children, and seasoned gamers alike. Games such as Cosmic Tower bring excitement to all ages as guests attempt to climb a “fireball” to the top of the rotating tower and win the Super Bonus tickets. With unique games like Dragon's Bane, coins are only the beginning of the fun, with each coin shot into a moving target resulting in action on the video screen. This universal appeal is crucial for keeping the floor busy and the machines humming.

The Thrill of Earning Tickets

Pusher style arcade games are at the heart of the ticket redemption model, offering players the tangible excitement of earning tickets. Compelling game play, combined with the allure of a well-stocked redemption counter or room forms a powerful feedback loop. It not only drives player engagement through immediate rewards but also fosters a deeper connection with the arcade, encouraging repeat visits and prolonged play. This dynamic ultimately contributes to the arcade's bottom line, making pusher games and an attractive redemption area key components of a successful arcade business model.

A Diverse Selection for Continuous Engagement

Their ability to draw players in and keep them engaged for longer periods translates directly into higher earnings. The secret sauce? A captivating mix of gameplay mechanics, themes, and rewards. A wide variety of technologies exist now that take the games beyond coins and bring a welcome variety to the category, including marbles, chips, balls, and video screens.

Each game brings its own flavor and style of play. For example, LAI Games’ Pearl Fishery dives deep into strategic play with its multi-level pushing mechanism, offering a different pace and style of engagement compared to the excitement of building (then crashing) towers of coins in Angry Birds Coin Crash. This variety not only caters to different preferences but also encourages players to move from one game to another, maximizing their time (and spending) at your venue.

The Secret to a Successful Arcade

The inclusion of iconic and innovative coin pushers is not just about adding machines; it's about creating experiences. These games offer more than just the chance to win; they provide stories, adventures, and a shared space for excitement and joy. The success of an arcade hinges on its ability to deliver these experiences, making a well-curated selection of coin pushers an indispensable part of the equation.

In conclusion, the importance of having a good mix of coin-pusher arcade games cannot be overstated. By choosing a range that combines high earning potential, popularity among various demographics, the thrill of ticket redemption, and a diverse selection, your arcade can ensure its appeal and profitability. So, whether you’re looking to enhance your current lineup or starting fresh, remember the power of a well-chosen array of coin pushers in captivating hearts and wallets alike.

Operations

Customer Service in Redemption

Redemption Plus — Thu, 01 Aug 2024 16:00:00 +0000

Customer Service in Redemption

The Redemption Counter is the last place your guests are going to visit before leaving your building, so it is very important to give them a great customer experience before they leave. This will increase the likelihood that they will return to your facility and enjoy that same customer experience again. Let’s talk about some customer service basics, the shopping experience for your guests, staff communication, and tough interactions.

Redemption Plus Thu, 08/01/2024 - 12:00

The first thing to think about is the overall look and feel of the redemption center.

Your guests have taken their time and spent their money to come to your facility, you want them to feel like it is worth it. This starts with a neat, clean, and well-stocked redemption room or counter.

Keep your displays full of prizes in a variety of ticket values so that all guests have a chance to take home something they like. Regularly rotate prizes so that repeat visitors have something new to look forward to. We recommend following what we call the 80/20 rule. Keep about 80% of your assortment to tried and true standard products that do well in your center. The other 20% can be swapped in and out as the seasons change, new and trendy options become available, new movies come out, or to your customers’ requests.

There are many times your return customers will tell you what they are looking for, having those items will only increase your perceived value. An empty or picked-over selection can make your guests regret the investment they put into visiting you.

The next thing to think about for your redemption space is your staff.

You want the best, brightest, most charismatic staff members guiding the last touchpoint of your guest’s visit. At this point, most groups have been in your facility for a couple of hours, so you want the experience in the redemption space to be fast and enjoyable. Interactions with guests should be polite, include casual banter, and make sure they’re having a good time.

In conversations with guests, your tone is very important, speak loudly, clearly, and confidently. Avoid mumbling and pay attention to your cadence - speaking too fast can confuse and too slow can frustrate the guest. But part of all guest interactions is non-verbal. Body language is key- avoid sitting on the counter, slouching, slumping over, crossing your arms, checking your phone or watch, or scanning the room during an exchange. Instead, turn your head and torso to face your guest directly, smile and make eye contact. Leaning forward or nodding can show you’re engaged and make your guest feel comfortable.

For many of your younger guests this is their very first shopping experience with a currency they have earned so anything you can do to make them feel happy and at ease will quicken their decision-making and leave them with a positive experience. Your team needs to educate themselves on the products, what is trending, and how to help guide kids through their choices.

Redemption attendants must have a good grasp of the products available and their ticket prices. If a guest has 50 tickets and you show them prizes that are all 200 tickets, they can get upset and irritated.

Point them in the right direction and show them the choices they have available. Saying things like “That’s one of our most popular items” or “This one is my favorite too!” can help them feel good about what they’ve chosen.

Inevitably you will encounter dissatisfied or upset guests.

You’ll want to do your best to turn the situation around before they leave and never come back or leave a nasty review online. Studies show that one negative review can turn away 30 potential guests. So, what do you do in these situations? First, stay calm, take deep breaths, and maintain eye contact.

Try to remember that the customer isn’t mad at you, they’re frustrated with the situation and you’re the person they’re venting to. Please don’t get defensive or take it personally. They’re upset and want to be heard, so let them speak and listen to what they have to say.

Let them know that you’re listening by using phrases like “I see” or “of course” and acknowledge their feelings and emotions before jumping straight into problem-solving.

It can be as simple as saying “I understand” or “You’re right.” Do not use negative language like “actually” or “unfortunately,” use positive words like “absolutely” or “definitely.” Restate what the customer has said, to let them know that you are paying attention and are interested in helping them resolve their issue.

Walking them through each resolution step shows them that you’re doing everything you can to help. Thank them for bringing the issue to your attention and for their patience while you solve their problem. Ensuring that your Redemption space is full, your guests are happy, and having a good time will only enhance their experience and keep them coming back.

Operations

Business Lessons Learned From The Pickleball Court

Forbes Magazine — Mon, 03 Jun 2024 16:00:00 +0000

Business Lessons Learned From The Pickleball Court Forbes Magazine Mon, 06/03/2024 - 12:00

There’s a new game in town called pickleball. It’s a fun sport and a great way to learn business lessons.

Here are some of the many business lessons I learned on the pickleball court.

Keep your eye on the ball. Pickleball is a fast-paced game that requires focus. If you take your eyes off the ball, all bets are off. The same holds true for work. Most people are working at lightning speed to complete all the tasks on their plates. To succeed in this environment, you must remain focused on what’s in front of you and block out all distractions.

You’re only as good as your team. I’ve played many a game of pickleball where we should have won had it not been for my teammate and vice-versa. You see, you can’t win this game alone unless you’re playing singles, which most recreational players don’t seem to do. When you’re playing with a weaker player, you must compensate.

The same thing happens in business. If you’ve got a team member who is weaker than you, you’ll need to compensate for them until they master the skills required to be proficient. This may require a bit of coaching from you (and a lot of patience) as they look to up their game.

Never judge a contender by their looks. Many a pickleball game has been lost because a player made assumptions about the ability of a competitor based on their looks. My partner and I have been decimated on the courts by people twenty years our senior, a gentleman with an artificial leg, and a person who played in a wheelchair.

I see the same kind of biases playing out in the workplace. Older workers look at younger workers and assume they don’t have the experience to perform flawlessly. Younger workers believe seasoned workers are well past their prime. And, of course, there are biases that occur when people think women aren’t up to a task that may have been best done by men in the past.

We need to put these assumptions aside and play nicely together. Everyone deserves a fair chance to prove themselves.

Some people will do whatever it takes to win at all costs. I played in my first pickleball tournament this week at Fenway Park. I was excited to compete until I discovered that a member of the opposite team was playing below their level. We got creamed.

We weren’t surprised that this couple took first place in our age group and skill category. The lesson here is that not everyone plays fair. This team should have been playing in a more skilled bracket, but if they did, they might not have won.

Was I angry that this team played the system? Absolutely! Then I realized that this sort of thing happens frequently, and I needed to toughen up my mindset.

In your career, you’ll meet many people who break the rules. They will do whatever it takes to win, even if that means trampling over you. Don’t give these people a second thought. Play your own game—the game that allows you to look in the mirror every day and know you haven’t run over anyone to get where you are today.

Operations

The Bowling Alley Business in 2024

US Bowling — Mon, 03 Jun 2024 16:00:00 +0000

The Bowling Alley Business in 2024 US Bowling Mon, 06/03/2024 - 12:00

Striking Success Amidst Evolving Trends

In 2024, the business of bowling continues to roll forward, adapting to changing demographics, technology advancements, and shifting consumer preferences. What was once a quintessential pastime of the 20th century has transformed into a modern entertainment hub, offering a diverse range of experiences beyond the traditional game. Let’s delve into the dynamics shaping the bowling alley business landscape in 2024.

1. Technology Integration

One of the most noticeable changes in bowling alleys today is the integration of technology. From automated scoring systems to interactive screens and augmented reality experiences, technology has enhanced the overall bowling experience. In 2024, patrons can expect state-of-the-art lanes equipped with advanced sensors for accurate scoring and real-time feedback. Augmented reality overlays add layers of excitement, turning a simple game of bowling into a captivating digital adventure.

2. Diversification of Offerings

Bowling alleys are no longer just about knocking down pins. Today, they offer a plethora of entertainment options to cater to a diverse audience. Laser tag arenas, arcade games, virtual reality zones, and upscale dining establishments have become staple additions to modern bowling centers. These diversified offerings attract not only avid bowlers but also families, corporate groups, and social gatherings, ensuring a steady stream of revenue throughout the year.

3. Emphasis on Experience

In the competitive landscape of entertainment, providing a memorable experience is paramount. Bowling alleys in 2024 focus not only on the game itself but on creating an immersive atmosphere that keeps customers coming back for more. From themed nights and live music performances to glow-in-the-dark bowling events, there’s always something new and exciting happening at bowling alleys. Additionally, personalized customer service and attention to detail further elevate the overall experience, fostering a sense of loyalty among patrons.

4. Catering to Millennials and Gen Z

To remain relevant, bowling alleys have had to appeal to younger demographics, particularly Millennials and Gen Z. These generations prioritize experiences over possessions and seek out venues that offer social engagement and Instagram-worthy moments. Bowling alleys have responded by incorporating trendy aesthetics, social media-friendly spaces, and customizable experiences that resonate with younger audiences. Additionally, many bowling centers have embraced sustainability initiatives, appealing to environmentally-conscious consumers.

5. Community Engagement

Beyond entertainment, bowling alleys have become integral parts of their communities. In 2024, many establishments actively engage with local schools, charities, and organizations to host fundraising events, youth leagues, and community outreach programs. By fostering a sense of belonging and giving back to the community, bowling alleys not only attract loyal customers but also contribute to the social fabric of their neighborhoods.

6. Corporate Partnerships and Events

Corporate events and team-building activities represent a lucrative market for bowling alleys. In 2024, businesses are increasingly turning to bowling centers to host company outings, team-building exercises, and corporate parties. Bowling alleys offer customizable packages tailored to the needs of corporate clients, including exclusive lane reservations, catering services, and branded merchandise. These partnerships not only generate revenue but also help bowling alleys establish long-term relationships with corporate clients.

7. Adaptation to Market Trends

The business of bowling continues to evolve, with industry players closely monitoring market trends and consumer preferences. Whether it’s introducing innovative technologies, launching themed events, or revamping menu offerings, bowling alleys remain agile in response to changing demands. By staying ahead of the curve and embracing innovation, bowling centers ensure their relevance in an ever-changing entertainment landscape.

The business of bowling in 2024 thrives on innovation, diversification, and a relentless focus on delivering exceptional experiences. With technology integration, diversified offerings, and a strong emphasis on community engagement, bowling alleys have successfully adapted to the evolving needs of consumers. As they continue to evolve and innovate, bowling alleys are poised to remain a beloved destination for entertainment and social gatherings for years to come.

Operations

Upgrades That Deliver

Ryan Vasko — Fri, 17 May 2024 16:00:00 +0000

Upgrades That Deliver

From Social Media Buzz to Gamified Fun, Elevating Experiences with Trendsetting Upgrades

Ryan Vasko Fri, 05/17/2024 - 12:00

The thing about progress is it's always progressing. Our job is to keep up. Technology advances and enters the market at lightning speed, and today's consumers expect the businesses they frequent to be players in that game. With consumers having access to many entertainment options at home and other location-based entertainment facilities, offering an outdated experience risks losing relevance and, subsequently, customers.

Experiences Sell!

Welcome to the experience economy, where memories are the currency of choice. Especially for Millennials, who currently comprise America's largest generation and heads of household. A 2023 survey conducted by Harris and Eventbrite found that 78% of Millennials prefer experiences over products. And for these consumers, if it's worth doing, it's worth posting about – but more on that later.

Whether incorporating cutting-edge technology, revamping attractions, upping your customer service game, or enhancing existing amenities, improving the experience for guests while streamlining operations is a smart business approach.

Let's look at a few innovative products making waves in the bowling entertainment arena because they deliver what guests want — a unique and exhilarating experience. Think of something like Neoverse, the new vivid, multisensory experience offered by QubicaAMF. It's a fully overhauled environment that uses sights, sounds, and sensations, anchored by a center-wide LED wall and smartly integrated systems for a captivating trip your guests will want to come back for. Or consider what Brunswick has brought to its partners with its immersive Spark bowling system: a mesmerizing, augmented reality approach that brings animations, ball-trail effects, user photos, and fan-loved IP to your lanes. It provides a unique visit with new surprises whenever the guest returns.

But upgrading isn't just about flashy gadgets. Your staff can make or break the experience. A positive interaction can spark a 5-star review, while a negative one might become an online saga. The good news? Training your team has never been easier, thanks to online coaching and programs tailored to the industry. Whether you're looking to grow a positive company culture to retain more staff or educate your employees on insurance, redemption, marketing, and more topics, it's all conveniently available online to you and your staff. It can have a significant impact on guest satisfaction.

Where Should You Start?

Upgrading means different strokes for different folks. The right upgrades are the ones that fit your specific needs and keep you at the forefront of change. They not only pay big dividends, but they can also change people's perspective of your center. As customer interests and wants constantly evolve, progressive operators will benefit from keeping their eyes on trends that will keep guests coming through their doors repeatedly while spending more and more.

Embracing Technology

The most direct way to modernize your business is to invest in technology that elevates you into the sort of current-day enterprise that customers expect to find everywhere, from fast food restaurants to airport check-ins. These can be dramatic, complete overhauls or more targeted, specific approaches that better cater to your available space and budget.

Streamlining ways to make doing business with you easiest is a surefire way to make guests happier while adding more to your bank account. From offering online reservations to ordering and payment options, you'll drive more to the bottom line without additional labor. Today's guests appreciate being in control of their experience; from booking to payment to ordering onsite, the world revolves around self-sufficiency.

Captivating Younger Crowds

But it's not just about tech—it's about creating moments worth sharing. Creating moments worthy of social media posts is a big driver for guest engagement. Even a tiny, forgotten space in your center can be retrofitted into a photo op. Bars, in particular, have learned in recent years that a few pieces of unique, contemporary furniture or a neon sign message to pose with can be a draw solely for social clout. It may not seem like much, but if you get enough traction online, you'll be surprised how many people will come in to snap a picture with their friends on a chaise under a neon sign.

Social listening sites have also noted the rise of themed parties in the younger Millennial and Gen Z crowds. Western Goth, Coastal Grandma, Garden Disco, the Masters Golf Tournament—all of these and more have trended recently on X, Instagram, and elsewhere as go-to party themes for these demographics. And for people who don't have the space or ability to throw the event themselves, your center could serve as host.

Gamify Everything!

If you're looking for something a bit more out of the box, the best upgrades might be the ones that bring competitive social play to just about anything you offer. From pinball tournaments to watch parties, turn every moment into a chance to compete and connect. Because in the age of endless options, experiences leave a lasting impression. Centers around the country are having success with competitive special events surrounding billiards, shuffleboard, trivia, cornhole, pinball, darts, horseshoes, giant Jenga, and more, drawing crowds of varying ages. Whatever you can do to expand your definition of being an entertainment center only adds new dimensions to your identity and creates opportunities to establish new loyal, regular customers.

Eyes Forward

In the world of entertainment, standing still isn't an option. Keep evolving, keep learning, and keep delighting your guests. From tech upgrades to creative staffing solutions, the only limit is your imagination.

IBI connected with the industry's trailblazers to discover the latest innovations revolutionizing guest experiences and operational efficiency. Dive into the following pages for inspiration and learn how to transform your center into the ultimate entertainment destination in town.

Operations

Leverage Your Staff’s Special Skills

Creative Works — Wed, 01 May 2024 16:00:00 +0000

Leverage Your Staff’s Special Skills

Russ Van Natta from Creative Works interviews Scott Logan from Grand Station Entertainment about how to leverage your staff’s special skills. Scott discusses innovative approaches such as 3D printing to improve arcade layout, streamline processes, and how to craft memorable experiences.

Creative Works Wed, 05/01/2024 - 12:00

Operations

Wait…I’m in retail??? The Importance of Well-Merchandised Redemption Experience

Betson Enterprises — Mon, 01 Apr 2024 16:00:00 +0000

Wait…I’m in retail??? The Importance of Well-Merchandised Redemption Experience Betson Enterprises Mon, 04/01/2024 - 12:00

When creating a memorable arcade experience within a bowling center, one crucial element often overlooked is the redemption counter or store. Positioned as the last stop before leaving the building, a well-stocked, well-merchandised, and well-staffed redemption counter can elevate the experience for your guests.

Appeal to Your Target Demographics:
Curating a Customized Redemption Experience

Understanding the target demographics of your bowling center arcade is vital to curating a redemption experience that appeals to your customer base. By analyzing your clientele’s age groups and preferences, you can stock your redemption with items that cater to their interests. For instance, if families with young children frequent your establishment, consider including various toys, plushies, and small games (don’t forget about the sweet stuff!). Offering trendy gadgets, electronics, or even gaming accessories can be a hit for teenagers and young adults. It’s always a good idea to start paying attention to TV ads and Big Box store catalogs to gauge the next hot items for different seasons of the year.

From Playful to Sophisticated:
Offering a Range of Prizes for All Ages

While younger children may be drawn to colorful and playful items, older customers might appreciate more sophisticated options. Including a range of prizes, such as high-quality headphones, sports memorabilia, logo basketballs, drones, or even gift cards to popular stores or restaurants, can cater to a broader audience and ensure everyone finds something appealing.

Streamline Operations and Boost Staff Engagement with a Combined Redemption and Shoe Counter

Consider combining the redemption experience with the front shoe counter to streamline operations and boost staff engagement. This integration saves labor and ensures that staff members actively engage with customers throughout their visit. Customers can conveniently handle all their needs in one place by having a single contact point for shoe rentals and redemption prizes, enhancing their overall experience.

Guest Experience Check: Creating an Engaging and Efficient Redemption Area

If a counter or store experience is in your plan or you already have one, examine the guest experience as if you’ve never been there before. Allow yourself to be a first-time customer in your redemption area and really focus on what it feels like. Is there music playing, well-lit, and chock-full of interesting merchandise? Are the items for younger children placed in an area they can see / touch and feel? Are there items placed at eye level for adults that will pique their interest? When in your store, place some focus on the transactional nature of checking out. Ensure that your staff is fully engaged and cheerful; time how long the actual checkout takes; it could be a major blow to an otherwise great experience in the facility if the line is too long.

Drive Arcade Sales and Enhance the Venue Experience with a Well-Merchandised Redemption Counter

A well-merchandised redemption counter or store is crucial to driving arcade sales and the overall experience in your venue. It should be visually appealing and entice customers to explore the available options. Organize the prizes neatly, use attractive displays, and consider incorporating eye-catching signage to highlight special offers or new arrivals. Regularly refreshing the merchandise and introducing new items keeps the counter exciting and encourages repeat visits.

Remember, this is one of your last opportunities to WOW your guests (and the parents who pay the bill) and make it fantastic and memorable!

Operations